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In each Memphis Crossroads Magazine, we highlight a Board of Advisor level member, showcasing their important role in the Chamber as well as the business community. Jennifer Ziegenhorn, Partner at Husch Blackwell, shares with us why her company is a part of the Chamber as well as some benefits of doing business in Memphis.
Time and time again Memphis has proved itself a center for entrepreneurship and innovation. In fact, last year alone WalletHub and CNN Money both recognized Memphis as one of the best cities to start a business. When you combine thriving neighborhoods with low startup costs and an available workforce, you have a recipe for business growth and success.
The following is a preview of the 10 to Watch issue of our Memphis Crossroads digital magazine. The full magazine debuts soon, but you can click here to see past issues.

After one year since the transition, the 3rd generation continues to lead Kemmons Wilson Companies.

The Memphis-based company gave the world Holiday Inn Hotels, which completely changed the hotel industry. But it didn’t stop there and now includes interests in aviation, financial services, hotels, insurance, real estate, energy management, and resort timesharing.
Memphis has a long-standing reputation for being a leader in the healthcare industry. Not only is Shelby County the 2nd largest orthopedic device manufacturing center in the United States, it’s home to divisional or corporate headquarters for orthopedic and medical device leaders like MedtronicMicroPort OrthopedicsSmith & Nephew and Wright Medical. And you can’t forget about our award-winning hospitals, such as St. Jude Children’s Research Hospital, Baptist Memorial HospitalMethodist Le Bonheur Healthcare and Regional One Health.

Now two healthcare members are leading the way in treating patients with debilitating neurological conditions. 
For those of you on your Twitter feeds early Thursday morning, you saw the Wall Street Journal confirm something that we Memphians have known all along: The Bluff City is one heck of a place - especially for young people. The article, based off Cushman & Wakefield’s annual report, states that Memphis has “the right live/work/play environment for millennials.” 
When I became President & CEO of the Greater Memphis Chamber, I cast a new vision for our organization: to break the cycle of poverty in Memphis. I know it sounds like a pretty arrogant statement. My own daughter called me out on it when she first heard it. But I believe it’s the responsibility of the business community to create the quality jobs needed to grow our middle class. The Chamber feels so strongly about this new vision that we made it part of our 2015 goals and objectives.
Editor’s Note: This is the second in a two-part series. Click here to read Part I.

Measurement is the Holy Grail of marketing. A savvy marketer would naturally prefer to invest his dollar in a strategy with a measurable return on investment versus one without.
The following is an article from the Memphis Crossroads digital magazine. To view the full article and magazine, click here.

A man walked into Virginia’s Starr Hill Brewery last year and plunked a glass jug down on the bar. The bartender filled it with beer, capped it, and handed it back to the man. He then plunked down a $10 bill and walked right back out the door.
The Greater Memphis Chamber offers our members many benefits, but one way you can see an instant ROI is with our Affinity Partners. Covering key business needs – from shipping to office supplies to corporate training – our Affinity Partners offer exclusive discounts just for you.
Welcome to the first installation of From the Top - a blog series where I’ll talk about key issues for the city of Memphis and the ways the Greater Memphis Chamber is working to address those issues. You can expect a broad range of topics to be covered here - from education to policy to jobs - but all will tie directly into our mission to push economic growth for our city.

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